Abzu's privacy policy.

Last updated: August 8, 2023.

We at Abzu (“Abzu”, “”, “we”, “us”, “our” and “ours”, ) respect your privacy and are
strongly committed to keeping secure any information we obtain from you or about you. This Privacy Policy describes our practices with respect to Personal Information we collect from or about you when you use our website, applications, and services (collectively, “Services”). This Privacy Policy does not apply to content that we process on behalf of customers of our business offerings. Our use of that data is governed by our customer agreements covering access to and use of those offerings. Abzu includes Abzu ApS (registered in Denmark) and its fully owned subsidiary Abzu Barcelona S.L. (registered in Spain).

Personal Information we collect.

We collect personal information in the following ways:

(i) Information You Provide: This includes the details you share when creating an account (like name, contact info, and payment details), any content you provide while using our services, information you share when interacting with us or our social media pages, and data from communications between us.

(ii) Automatically Collected Information: We collect technical information when you use our services, such as log and usage data, device details, and cookies. This can include your internet protocol address, browser type, how you interact with our website, types of content you view or engage with, your device’s operating system, and identifiers.

(iii) Third-Party Information: We may also receive personal information about you from our partners or providers, and when you connect third-party platforms or apps to our services.

Please note that we may aggregate personal data for our purposes. If we combine aggregated data with your Personal Information, it will be treated as Personal Information and used in accordance with this Policy.

How we use personal information.

We utilize your Personal Information for the following purposes:

(i) Service Provision: To establish your account, administer, enhance, and analyze our Services, relying on your registration information, device information, and data received from third parties. We also use your content data and interaction information to fulfill our contractual obligations to provide the Services.

(ii) Communication: We use your contact information to communicate with you, provide support, and keep you updated about our Services. This also includes sending newsletters, product updates, and other communications that may be of interest to you.

(iii) Service Improvement: To conduct research and improve our Services, we process information automatically collected during your use of the Services. This includes anonymized or aggregated data, usage data, and content data which we use to refine our models and enhance user experience.

(iv) Legal Compliance and Protection: We use your Personal Information to prevent fraud, comply with our legal obligations, protect the security of our IT systems, and safeguard our rights, privacy, and safety, as well as that of our affiliates and users.

(v) Business Transfers: Personal Information may be utilized to carry out business transfers.

We respect applicable laws and regulations regarding privacy and data protection, including GDPR. The legal bases for our processing of your Personal Information are performance of a contract, necessity to comply with legal obligations, our legitimate interest, and your consent.

Please note, we may de-identify and aggregate Personal Information for analysis and improvement of our Services. We will not attempt to re-identify such information unless required by law. If we combine aggregated data with your Personal Information in a way that it could directly or indirectly identify you, we treat the combined data as Personal Information, which will be used in line with this Policy.

Disclosure of personal information.

Your personal information may be shared under certain circumstances:

(i) Service Providers and Business Partners: We may share personal information with vendors and service providers that assist us in business operations and service provision, including but not limited to cloud services, hosting services, and analytics services. These parties only access, process, or store personal information as necessary to perform their duties to us.

(ii) Legal Obligations: We may disclose your personal information to comply with our legal obligations, protect our rights and property, detect and prevent fraud, and ensure the integrity and security of our services.

(iii) Affiliates: We may share your personal information with our affiliated entities that are under common control with us. Our affiliates will use the information in a manner consistent with this Privacy Policy.

(iv) Business Transfers: In case of a business transition such as merger, acquisition, reorganization, or asset sale, your personal information may be shared and transferred as part of the transaction.

(v) Users and Third Parties: Your personal information may be shared with other users or third parties, including but not limited to, payment processors, artificial intelligence service providers, advertising partners, and third-party programs integrated with our services.

We ensure that data transfers outside the European Economic Area (“EEA”) meet the required data protection standards, whether the recipient is located in a country with adequate data protection laws, bound by contractual provisions ensuring data protection, or the transfer is otherwise permitted under the General Data Protection Regulation (GDPR).

Please note that we do not control third-party policies or practices. You should review their privacy and security policies before using their services.

Under the applicable data protection laws, you may have the right to access, rectify, erase, restrict processing, or object to the processing of your personal information, or request data portability.

Your rights.

Depending on your location and applicable data protection laws, you may have the following rights concerning your personal information:

(i) Access: You have the right to access your personal information in our records and receive an explanation about its processing.

(ii) Rectification: You have the right to correct any inaccurate or incomplete personal information we hold about you.

(iii) Erasure: You have the right to request the deletion of your personal information from our records.

(iv) Processing Restrictions: You may have the right to restrict our processing of your personal information in certain circumstances.

(v) Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format or to request its transfer to a third party.

(vi) Objection to Processing: You may have the right to object to the processing of your personal information.

(vii) Withdraw Consent: You can withdraw your consent for data processing based on your consent at any time. This will not affect the lawfulness of processing prior to the withdrawal of consent.

To exercise any of these rights, please contact us through the provided channels. Prior to responding, we may require you to verify your identity and provide additional information for clarification. Please note that we may have valid legal reasons to refuse your request, in which case we will inform you.

Security and retention.

We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or email. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third-party websites.

We’ll retain your Personal Information for only as long as we need in order to provide our Service to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Information will depend on a number of factors, such as the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, our purpose for processing the information, and any legal requirements.

Cookie information.

We, at Abzu, respect your privacy and are committed to protecting your personal data. This cookie policy explains what cookies are, how we use them and how you can manage them.

a) What are Cookies: Cookies are small text files that are placed on your device when you visit our website. They help enhance your user experience, by remembering your preferences, and providing a more personalized service.

b) How We Use Cookies: At Abzu, we use session cookies, which are temporary cookies that remain on your device until you close your web browser. These cookies are essential for you to use our services and improve your user experience.

We don’t use cookies for marketing, tracking, or analytical purposes. We only use cookies to provide functionalities and improve the user experience of our services.

c) Your Choice and How to Manage Cookies: Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of browsers.

Please be aware that by blocking all cookies you may not be able to access or use all the features of our website and may not be able to enjoy all of our services.


The Service and Website are not targeted at children, and we do not knowingly collect Personal Information from children under the age of 13. If you learn that a child has provided us with Personal Information in violation of this Policy, please contact us as indicated below.

How to contact us.

If you would like to exercise any of these rights, please contact us:

  • By email at
  • By phone at +45 31 23 47 64
  • By mail at Abzu ApS, Orient Plads 1, 1., 2150 Nordhavn, Denmark

We have one month to respond to you, if you make such request. If you wish to report a complaint, or if you feel that Abzu has not addressed your concern in a satisfactory manner, you may contact the Danish Data Protection Agency (in Danish: Datatilsynet).

  • By e-mail at
  • By phone at +45 33 19 32 00
  • By mail at Datatilsynet, Carl Jacobsens Vej 35, DK-2500 Valby, Denmark


This Privacy and Data Protection Policy may be updated from time to time, in particular to take into account changes in our services, technologies or applicable regulations. These updates will be effective immediately when they are made available and searchable on our website.

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